Take a look for yourselves – we were impressed and reckon you will be too. Months of hard work by the web development team at Fox have created one of freshest, most-user friendly carp fishing websites, in keeping with their advances in carp tackle.
Fox’s group media manager, Lewis Porter, said: ‘Previously the home page was a bit of a mish mash of all of the brands under the Fox umbrella, which meant that our carp fishing side didn’t really have its own stand-out homepage, which needed addressing as the carp fishing brand makes up the bulk of our business.
‘We therefore sat down with the web developers and decided to make foxint.com the home page for our carp fishing brand, and then set up links from this page to unique websites for our other brands such as Fox Specialist, Fox Rage and Fox Sport Fishing.
‘The brief was simple – to make a clean, easy-to-use site that can be used as a hub of carp fishing knowledge. With regards to making a mobile site this was also of paramount importance. Over 20% of the traffic to our website is now via a mobile device so making a specific site for smartphone and tablet users was essential into making sure all of our visitors are catered for.
‘So whether you are looking for access to information on our new and existing products, the latest news from Team Fox, entertaining and informative videos, interaction with the brand via Facebook and Twitter, technical magazine-style features, or help with spares and repairs, we are confident that when you log onto www.foxint.com you will find it easier and more pleasurable to navigate than ever before.’
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