The Cadence Rods and Reels comes under the beady eye of Angler's Mail tackle editor Richard Howard. He's the No.1 products inspector, checking out loads of quality kit every week.

AMERICAN firm Cadence launched in the UK last week, as we revealed in our news pages. I can confirm that some very exciting rods and reels are here, specially designed for fishing this nation’s venues.

Highly respected match fishing expert James Robbins is behind their design, in conjunction with other rated anglers on the match circuit and brand ambassadors such as Adrian Whittle, Paul Bick and Paul Kozyra.

And because the range won’t be sold in the shops, but direct to anglers, Cadence are able to offer the range at great value prices – 40-50 per cent cheaper than similar spec products already out there.

Not only that, they’re able to commit a portion of their profits to get more kids fishing, which is great news, promising to give an elasticated 3m whip to designated fishing charity Get Hooked on Fishing for every purchase of £50 or more! It’s in tune with their ‘Go Fishing, Give Back’ ethos.


Cadence Rods

The rods look set to prove extremely popular for both commercial and more natural venues, including rivers.

There’s a match float rod range from 11-16 ft, a 10 ft wand and six feeder rods from 10-14 ft Power Feeders. And each comes with its own ‘power rating’, so you’re able to step up to a 13 ft Match 3 from the 13 ft Match 2 or 13 ft Match 1 if you need more power, for bigger fish or casting heavier payloads.

These are serious rods for discerning anglers looking for exactly the right rod for the job, and by selling direct, Cadence are excited that they can offer a quality product at a very affordable price, as well as giving back.

Lightweight, slim and strong, and constructed from a blend of 40 and 36-ton carbon, expect AAA cork on the handles, Fuji guides, Fuji reel seats and a finish that I’ve heard described as stunning.

Offering varying blank powers at the given rod lengths, the actions are progressive, with a crisp, smooth power curve.

It’s still early days, but I’m already hearing that the long float rods are causing a real stir amongst river experts, anglers loving the 14 and 15 ft No.2s for chub and barbel on rivers such as the Severn. On the River Trent at Burton you might opt for a 14, 15 or 16 ft No.1 for species such as roach. Anglers are really tuning in to the fact that you can match a length and action to a particular job that you want the rod to do. Bolo’ anglers, for example, are reaching for the 16-footers.

Cadence Reels

The new Cadence CS10 reels will grab your attention, too, with a 3000M and 4000M on offer, utilising 10+1 bearings.

They are available with two machined aluminium spools – one deep and one shallow. The shallow match spools on each reel size take 110 m of 4 lb and

150 m of 8 lb line respectively. The reels boast a 6.2:1 gear ratio and carbon matrix drag system.

Designed on a magnesium frame, with a carbon composite side plate and rotor, carbon fibre handle and oversized, ergonomic, EVA handle knob, complete with a machined aluminium, one-piece bail arm, they are built to deliver.

Pick them up and they are noticeably smooth and light in the hand, all thanks to the top quality gears and components, the magnesium frame and carbon fittings. They are a perfect match for the rods. Check out the new website

Prices: Rods from £69.99 – £149.99. Reels £89.99.

Prices: Rods from £69.99 – £149.99. Reels £89.99.