AN American tackle firm, Cadence, is launching itself in the UK market.

Cadence enters the UK market with the promise that for every purchase over £50 they will give a whip to a children’s fishing charity.

The company was created to only sell directly to the angler. This allows them to offer an exceptional product at a great value, whilst committing a portion of profits to get more kids fishing

Cadence company rep James Robbins (pictured above) explained: “We’re committed to using our profits to help kids learn how to fish.

“When you make a purchase from our company, in addition to getting a great product at a great value, you are also helping and encouraging kids to develop the skills needed to learn just how much fun, meaningful, and magical fishing can be.

“We promise to give a kids’ 3-metre elasticated whip to our designated fishing charity – Get Hooked on Fishing, for every purchase of £50 or more,” he revealed.

Initial Cadence tackle range revealed in UK

James continued: “We have developed a range of coarse rods and reels for the UK market.

“The CS10 rod range -covers most UK coarse rod applications and will prove extremely popular for both commercial and natural venues.

“The high quality blanks are constructed from a blend of 40 and 36 ton carbon and this provides rods that are lightweight, slim and strong.

“The components used are of the highest quality including AAA cork, Fuji guides, Fuji reels seats. The rods range in size from 10 to 16 ft and prices from £69.99 to £149.99.

“The action of the rods has been developed to offer varying blank powers at the given lengths and are all progressive with crisp smooth power curves.

“Compare these rods to other higher priced brands with similar specification and quality and you will confirm that Cadence rods display amazing value for money,” he added.

The company have also produced two reels both retailing at £69.99 The lightweight design is a result of using magnesium for the body and carbon composite for the side plate and rotor.


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