Tuesday’s blog is from Steve Collett, the boss of leading online tackle retailers Harris Sportsmail.
Steve’s blogs focus mainly on match fishing but also delve into his styles of pleasure fishing and specialist angling. He also appears regularly in Angler’s Mail magazine.
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FOLLOWERS OF FASHION
I’VE JUST had to write a piece for a Dutch match fishing magazine, a sort of question and answer thingy, and it hit me: What the hell is going on with our team names, and the obscene amount of embroidery knocking about in the match fishing world?
It went something like this: Stephen Collett (Dynamite, Matrix, Trentmen matchman supplies, B &Q, Marks & Spencers, Dog & Duck, Coookley Eagles AC…) and I had reached my word limit so I didn’t need to write anything else!
But with all this I could easily spend £250 on embroidery. What is it with us and embroidery and sign writing our boxes?
I’ve just spent a day with one of the best anglers on the circuit at the moment and one of the nicest guys, yet Andy Bennett’s name isn’t on anything, whereas I look like I can forget my name at any moment but be easily reminded by looking at my jacket or seatbox.
It’s the same with branding, I honestly know a guy who shall remain nameless who didn’t go fishing this weekend because his rod holdall hadn’t arrived from his “sponsors” (discount club provider) and didn’t want to go out not matching! I kid you not, eh Paul !
It’s becoming a bit of a joke within other branches of our sport, and I’m inclined to agree with them as it really is getting out of hand. I know 100% heterosexual hard men that would sleep with other men for a bit of embroidered goretex, and I know some of you will be wincing when you read this!
Is it because we want to belong to a clan? Or is it just the norm and we have run along with it? I think it’s a bit more sinister and the tackle companies are having a little scoff at our expense.
Or is it vanity and we are all metrosexuals these days? I know lots of match anglers wouldn’t go fishing in camo or green, god forbid it, that’s a crime so heinous it could only be punished by death!
Then there are guys who appear in the fishing media who actually go out and have their own name put on garments they have purchased themselves?
It’s a world gone mad when you see a great big matchman with a face like a welders bench, and a backside so fat he can’t even jump to a conclusion,sporting a £1,000 suit, albeit Goretex and one that can never be sold on because it has his name on and a brand that could go bump next year. It’s bonkers.
I’m trying to rekindle a trend, a bit like the great Billy Lane, or Ivan Marks; just a jumper and a coat. Hardcore. What do you think – is fashion encroaching into our sport?
It was an up and down week weather-wise and although the fish are starting to move, it was tough in places as it becomes the “all change” period, do I feed positively or not?
This week’s winner managed to put himself on a few fish on one of the biggest matches of the weekend on the Kennet and Avon canal in the semi final practise.
Pegged at Little Bedwyn this weeks champ put toghether an amazing 20-2-0 of big perch and skimmers to top this 100-plus pegger and beat a top class field.
It is of course Martyn Howard (Daiwa Gordon League). Take a bow son, you’ve won this week’s Angler’s Mail Performance of the Week.
STEVE COLLETT RETURNS NEXT TUESDAY. FOR LOTS OF MATCH RESULTS AND REPORTS, CHECK OUT THE NEW ISSUE, ON SALE THIS WEEK.
STEVE APPEARS REGULARLY IN THE MAG WHICH THIS WEEK HAS EXCLUSIVE COVERAGE OF NEW PRESTON INNOVATIONS-ANGLER’S MAIL MATCHMAN OF THE YEAR ANDY BENNETT.