A FUTURISTIC high-tech fishing tackle shop has just opened up right on the banks of one of England’s best fisheries.

Top northern store Erics Angling revealed the flagship store to customers for the first time over the Bank Holiday period just gone at top southern venue Farlows Lake.

The Buckinghamshire carp, pike and pleasure venue had a total revamp and Erics Angling put in place their flagship 2,500 square foot store plus there are new catering and shower sections.

Erics had already diversified from their successful Leeds, West Yorkshire shop with a nationwide carp competition plus running top day ticket Willows Lake, home to carp to 59 lb 12 oz.

Super fishing shop off M25

Erics boss Sam Anderson explained: “The new shop is conveniently situated just off the M25 in the carp angling hot bed that is the Colne Valley and overlooks one of the most famous day ticket lakes in the country.

“Our state of the art, glass-fronted building offers the customer a breath-taking view across this truly stunning fishery whilst browsing through the most comprehensive range of stock possible.

“We’ve pulled out all the stops and spared no expense to provide the ultimate tackle shop experience.

“There will be over 150 different types of rods on display for you to put through their paces. To help you get the best out of them, we have various ‘free of charge’ casting tuition events scheduled to take place over the coming months along with a state of the art, in store, fish playing simulator that is sure to be a big hit.”

Very carpy feel inside superstore

Sam continued: “Unfortunately some of the ground works are still to be completed, so our bivvy village, with 20 different shelters on display will not be ready in time for the opening but it will definitely be complete within a couple of weeks.

“There will be a Pellet and Particle ‘Pick n Mix’ console for you to fill your buckets and get creative with your spod mixes along with a huge digital display providing a centre piece for the store and showing our current offers on the most in-demand products.

“You’ll be able to see at a glance exactly what we have in stock, compare your options and see just why our prices and deals are quite so legendary.

“Add to this a sleek, modern design and layout with a very carpy feel thanks to some of the most iconic images from the history of our sport blown up to epic proportions, and hopefully you can start to picture what it is we’re talking about and why we’re so proud of it,” added Sam.

Angling Trade Association chair Naidre Werner said: “Our recent survey on the fishing tackle trade showed 19 per cent of fisheries now have tackle shops onsite and this latest Erics Angling store sounds amazing.

“I’m sure the trend for fishery tackle shops will continue to climb and they are becoming more important to anglers,” she added.

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