IMAGINE a fishing lure that behaves just like a real bait fish, but without you having to constantly jig it or retrieve it to keep it moving.... and now check out eMinnow.

eMinnow is a preprogrammed fully motorized fishing lure that mimics the swimming movements and patterns of real bait fish. That includes pauses, speeding up, slowing down and a ‘regular live action’.

A spokesperson for  Canadian-based eMinnow revealed: “The lures are perfectly balanced and designed to attract predator fish not only by the realistic swimming action, but also by the vibration and harmonic frequency of the constantly moving motor.

“Predators like pike, perch, trout and salmon simply can’t resist it.

“The lure makes a modulated harmonic clicking sound that predator fish simply can’t ignore, and keeps a realistic movement to lure the target fish in.

“In fact, livebait fish often expire or stop moving after 10 or 15 minutes, but eMinnow keeps going.”

How eMinnow works

“You simply attach it to your line instead of a regular lure or bait,” said the spokesman.

“As soon as the eMinnow hits the water, it begins to swim and make a unique clicking sound that catches the attention of the target fish.

“Once you retrieve your catch and remove it from the water, eMinnow automatically stops moving within a few seconds and allows for easy removal of the fish.”

They don’t come cheap – eMinnow are advertising a pack of two with a battery pack for $45 dollars, about £35.

There’s no UK distribution yet so you’ve have to buy online direct to North America.

“eMinnow not allowed” say EA

The Environment Agency believe the lure could be illegal for freshwater fishing in England.

An EA spokesman said: “The use of electrical devices to take salmon, trout, freshwater fish and eels is illegal under the Salmon and Freshwater Fisheries Act 1975.

“We take illegal fishing very seriously and anyone fishing illegally can expect to be prosecuted and face a substantial fine.”

GOT A VIEW ON THIS STORY? OR CAUGHT A BIG FISH? Email to: anglersmail@timeinc.com – you could star in the magazine.